Five step process to generating ideas
1. You gather as much information on the problem as you can. You read, you underline stuff, you ask questions, you visit the factory. Get to know your client’s business and customers.
2. You sit down and actively attack the problem.
3. You drop the whole thing and go do something else while your subconscious mind works on the problem.
4. “Eureka!”
5. You figure out how to implement your idea.
First, say it straight. Then say it great.
Write hot. Edit cold.
Nurture a newly-hatched idea. Look for what’s right, not what’s wrong. Ask what is good about it. Ask what we like about it. Coax the thing along.
