Saturday, August 30, 2008
The resilience of life
Thursday, August 28, 2008
This is why Nike is King...
...of Marketing. (click on image for clearer view)
They came up with this in a couple days after Liu Xiang pulled out of the hurdles race. Hats off to the marketing team for the quick thinking to "capitalise" on his pull-out, spin it round and casting it in a whole new light, which could otherwise have turned out pretty damaging to Nike in China, given the furore among the Chinese public. I wonder how they got the ad cleared so quickly though, hurdling over layers of senior management. This shows that Nike, unlike most other multi-million dollar enterprises, hasn't gotten fat with success.
Love Competition
Love Risking Your Pride
Love Winning it Back
Love Giving It Everything You’ve Got
Love the Glory
Love the Pain
Let's Motor
MINI in SGP (above)
Noodle Maker
Tuesday, August 26, 2008
Desire
Wednesday, August 20, 2008
Mad About English
Rip-roaringly enjoyable, this (i shall term it) docu-movie. I was a little surprised, in an raised-eyebrow kind of way, to learn that it was made by a Singaporean, and a semi-professional to boot. The feature works quite well, with its pacy tempo, great music and nifty camerawork. The film successfully captures a sense of national fervor and eager anticipation of the Beijingers towards the Olympics, which is often referred to as 国家大事, like nothing, and absolutely nothing else matters. Laughing at the weird Chinese contortions of the English language aside, I now have a lot of respect for the Chinese's patriotism and their willingness to sacrifice the self for the country. Even the little kid at the English crash course concentration camp understands that she has to soldier on despite the lack of sleep, proper food, and the constant screaming (so as to aid memorising of the English vocab, or so the nutty coach claims), so that she can master the language and be a bridge between China and the world (and of course, better job opportunities). The 76-year old man's determination to speak English fluently, despite being passably conversant already, just so he can pass the test to become a volunteer guide at the Palace Museum and showcase China's culture and history to tourists. And Mr Cabby, who is perpetually stressed out by the need to pass his English test and be allowed to drive during the Games, not because he is worried that flunking the test will deprive him of an income during the period, but because he wants so much to play a humble part in this historic moment of national glory. And of course, who could forget the friendly cop's smooth Brooklyn accent, obviously a result of Hollywood's pervasive influence. He had us completely floored. http://www.asiaing.com/mad-about-english-2008.html
Muldoon again
WCW
The three-step lines, especially in the later poems, are quite addictive. Now I have to carve out some time for Vol 1.