...of Marketing. (click on image for clearer view)
They came up with this in a couple days after Liu Xiang pulled out of the hurdles race. Hats off to the marketing team for the quick thinking to "capitalise" on his pull-out, spin it round and casting it in a whole new light, which could otherwise have turned out pretty damaging to Nike in China, given the furore among the Chinese public. I wonder how they got the ad cleared so quickly though, hurdling over layers of senior management. This shows that Nike, unlike most other multi-million dollar enterprises, hasn't gotten fat with success.
Love Competition
Love Risking Your Pride
Love Winning it Back
Love Giving It Everything You’ve Got
Love the Glory
Love the Pain
Love Sport Even When It Breaks Your Heart
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