HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT (Note: this is a dynamic, constant process)
Possibly one of the best strategy books around, which explains its explosive popularity.
The six principles:
1. Reconstruct market boundaries.
2. Focus on the Big Picture, not the numbers.
3. Reach beyond existing demand.
4. Get the strategic sequence right (utility, pricing, cost, adoption hurdles).
5. Overcome key organisational hurdles.
6. Building execution into strategy.
I particularly like the attention paid to Number 6, because it is most difficult to translate strategy plans into reality and make it work. People and politics are always the key hurdles and being able to overcome these hurdles will be crucial to the success of any grand strategy plans.
"...A consigliere is a politically adept but highly respected insider who knows in advance all the land mines, including who will fight you and who will support you.." (Reminds me of The Godfather series)
"...Don't fight alone. Get the higher and wider voice to fight with you. Identify your detractors and supporters - forget the middle - and strive to create a win-win outcome for both. But move quickly. Isolate your detractors by building a broader coalition with your angels before a battle begins. In this way, you will discourage the war before it has a chance to start or gain steam. Key to winning over your detractors or devils is knowing all their likely angles of attack and building up counterarguments backed by irrefutable facts and reason..."
"Fair process is central to building execution into strategy." The 3Es of a Fair Process - Engagement, Explanation and Expectation Clarity - will help you build a coalition of the willing to drive through changes and realise your battle plans.
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