Seth Godin

He is such a classic example of a self-marketing genius, a profiler (as some in the civil service call it), with the slick packaging and quirky viewpoints, all extremely well-articulated in person and on paper. What irony that this guy is often labelled as a marketing guru: yes a guru in marketing first and foremost himself. No no, I certainly do not disapprove of him and his tactics to get ahead and get noticed. What I want to note is the importance that this society as a whole place on the ability to capture attention and get heard, and as a result get paid (very well) for it, even though what is being said is generally common sense or some very basic principles, but repackaged and delivered in bite-sized, snazzy style. And of course, publishing always helps, especially with a reputable university press, plus pocketing that coveted MBA to highlight your credentials. http://sethgodin.typepad.com/