Moneyed Men

I wonder who this book actually targets. The authors claim that this helps marketers understand the psyche of the nouveau riche and that there is a need for market segmentation to cater to the different needs of various types of wealthy personalities. Erm, market segmentation, as a business concept, has been around for more than a decade. The authors also noted in the introduction that this book helps to address the numerous "misconceptions" about these moneyed guys that the general public (i.e. the rest of us slaving away for a decent living) harbour. So maybe they were hoping that these wealthy guys would shell out some loose change to purchase the book in return for their effort to redress these "misconceptions", whatever they define them to be.

But as with all other things, there is always some stuff worth picking up and logging down as future reference:

Those who make it (i.e. rake it the moolah) generally possess the following attributes: analytic savvy, extreme forms of business literacy, a capacity for teamwork, the ability to "manage up" and a special facility for sales.

They are also possess optimism, a problem-solving approach, the ability to analyze both the drivers of success and errors, confidence, which translates into risk-taking, and a sincere concern for others.