Saturday, November 3, 2007

Don't anyhow whack

Your number ONE competitor today is the STATUS QUO.

Every time a person says no, you are getting closer to a yes.

Double your income:
Double the number of calls
Get through more often to speak to the prospect
Get more yes to send the JD
Close more – send that JD

You must develop a clear, consistent message that you can use to promote your business.

We overestimate how many people know who we are and underestimate how many people our acquaintances know.

Learn to rethink your existing accounts, while you find new ones. Every single business you work with will inevitably suffer from a downturn.

COLD CALL MECHANICS
Get the person’s attention:
People respond in kind

Identify yourself and company:
Give a short intro of your business

Give the reason for the call:
“I’m calling you because I would like to let you know (company) is seeking a (position).”

Make a qualifying/questioning statement:
Has to flow easily and logically and avoid a negative response from the prospect

Send that JD:
“I’ll send you the JD. What is your email? What is your mobile no.?”

Do not make repeated calls. There are always other people to call.

Smile when you make the phone call. The result is you sound better.
When you stand up and make the phone call, you are going to sound more animated.

Keep a record of your calls:
No. of dials
No. of calls completed
No. of JDs sent

Make every call matter: send out your contact and that JD.





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